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domthecreative
PROMOTE ICELAND
ICELAND ACADEMY
Facebook campaign, Online films, Website, Experiential, Online content, Activation
The booming Icelandic tourism industry was having a damaging effect on the country and its nature.
So we created an online course to help teach tourists how to behave when they visit - from what to wear and how to drive, to how to take a safe selfie.
Welcome to "Iceland Academy."
Thousands signed up. One was crowned Iceland Academy "Student of the Year."
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