The new Adam is a customizable car aimed at bringing Opel to a whole new audience of millennials that

wouldn't be seen dead in an Opel. But to entice them into the brand we couldn't just reinvent the car; we had to reinvent the dealership.

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Introducing the Adam Store -  the most customizable store for the world's most customizable car. The new space was designed out of modular blocks. So just like the Adam, it could be customized completely. Cool coffee bar and magazine shop by day, funky exhibition space and music venue by night. A cultural chameleon that perfectly expressed the multiple personalities of the Opel Adam.