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domthecreative
ICELANDAIR
STOPOVER BUDDIESASK GUDMUNDUR
New service, Facebook, Shareable content, Online booking, Online videos, Experiential, Outdoor
How do you get the world to stop over in Iceland instead of flying direct?
By offering them a free Stopover Buddy to help them travel like a local.
The campaign resulted in a 31% increase in Stopover bookings.
£106.1 million worth of global coverage.
2.1 billion media reach.
Taking customer service to new heights!
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