To celebrate Icelandair's 80 years of flight, we pioneered a new form of entertainment - the world's first immersive in-flight theatre performance, entitled "Ahead of Time."

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The show starred talented Icelandair staff as well as trained actors, who engaged with the audience for 11 hours, across 3 countries, from London to New York with a Stopover in Iceland. The plot was inspired by the airline’s progressive philosophy across its 80-year history, championing female empowerment and achievement.