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domthecreative
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SAAB
A PIECE OF HISTORY
Website, Digital, Social, Direct mail, PR, Activation
The arrival of the new Saab 9-3 would be a momentous moment in history, marking the beginning of the new Saab.
The company has been through some tough times. And our incredible fans have stuck with us through it all.
So to thank them and let them share in this new dawn we're giving them a chance to grab a piece of history - A part of the
very first Saab 9-3 that rolls off the production line.
We'll document the emotional moment when we surprisingly start breaking up the first 9-3, piece-by-piece.
Then we'll deliver the parts to the fans. Each fan will receive a special presentation box with their very own shiny piece of history inside. And of course a personal note from Saab, thanking them for being so loyal.
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